Yale Communicates During "Lockdown"

Yale University had a communication challenge after a threatening phone call caused a campus lockdown. A student reported that his roommate was planning to go to campus with a gun. Later, the police interviewed a witness who saw someone with a "long gun." The call turned out to be a hoax, and reports of someone with a gun could have been a police officer, who were making their way to the scene.

Still, the university sprung into action, possibly with concerns about another Virginia Tech or Sandy Hook shooting. The university policy department provided updates on its Facebook Page.

 

Appropriate for crisis communications, these bad-news messages use the direct style: the main point is right up front.

Now, on Yale's Emergency Management site, we see no mention of a potential gunman. Likely the university would like to see the entire incident go away.

Discussion Starters:

• Look for other university communications about the incident. What else can you find? 
• Although I can't find the email on the web, the articles reference one sent from the university to students and parents. What do you think was included in the message? Draft a possible outline of the email.