How well do leaders demonstrate character in their communications? Blog by Amy Newman, senior lecturer emerita, Cornell University; author of Business Communication and Character (11e) and Building Leadership Character
People are boycotting Coca-Cola because of a Super Bowl ad showing "America the Beautiful" sung in different languages.
Tweets reflected the sentiment of people angry about the commercial, with some calling it unpatriotic and un-American.
Discussion Starters:
Leadership Character and Communication, Amy Newman, Cornell University
Chapter 1: Business Communication and Character
Chapters 2 and 3: Team and Interpersonal Communication; Communicating Across Differences
Chapters 4 and 5: Writing, Design, and Style
Chapter 6: Neutral and Positive Messages
Chapter 7: Persuasive Messages
Chapters 9 and 10: Data, Visuals, and Reports
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