Email Still Preferred for Pitching Stories

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In a landslide vote, email won as the way media professionals want stories pitched. In a survey, Vocus: State of the Media 2014, 256 representatives from TV, newspapers, magazines, and online media chose email over social media, phone calls, and instant messaging.

Vocus 1a

Slides summarizing the findings show that, although respondents rely on social media for their reporting, they prefer not to receive stories through social media.

Vocus 1

Vocus 2

Discussion Starters:

  • In what ways, if at all, do the survey results surprise you?
  • Why do you think media professionals prefer email?
  • For those who do prefer social media for story ideas, why do you think they prefer Facebook and Twitter to LinkedIn and Google+?