Scott Walker's Logo Controversy

Presidential candidate Scott Walker revealed a new logo, but critics say it's too close to that of America's Best Contacts & Eyeglasses. 

Walker logo

The company has commented on the similarity, particularly to point out that it is not endorsing Scott Walker. According to NPR, CEO Reade Fahs also said Walker has probably seen the logo: "It's on hundreds of stores across the country. So assuming he's got good vision, he probably would have spotted it in his campaign travels. And we have lots of stores in Wisconsin too." Fahs said the controversy is "sure good for our business." He said, "Ever since the controversy erupted our online eye exam bookings have hit record levels." 

A Walker spokesperson told NPR, "There are thousands and thousands of people who use the American flag as branding." She may be right, and logos are often called into question for similarities. Hillary Clinton was criticized for hers when she announced her campaign in April.

Discussion Starters: 

  • What's your view of the similarity? Should the Walker campaign have known better?
  • What should Walker do at this point? Should the governor find a new logo?