Kraft Heinz Gets Mixed Reviews for Holiday
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Kraft Heinz won't have a commercial in this year's Super Bowl, but the company will give employees Monday off. Joking that the day after, #SMunday, should be a national holiday, Heinz started a petition on change.org:
"We can all agree that going to work the Monday after the ‘Big Game' on Sunday is awful," the petition states. "So as far as we're concerned at Heinz, we as a nation should stop settling for it being the worst work day of the year. We don't settle for that awesome football Sunday to be just like every other day of the year."
They're certainly getting mainstream press, for example, in The Washington Post, but the article refers to the move as a "Super Bowl stunt."
The company recently laid off thousands of workers, and the day off isn't available to factory employees. Some social posts call the campaign "pandering" and one tweet reads, "I think we have bigger things to worry about."
Discussion:
- What's your view of the campaign: pandering, clever, inappropriate, or something else?
- What about the timing? News from the Trump Administration is heavy is week.
