NBC's Integrity Called Into Question

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NBC's Twitter account manager overstepped when posting about Oprah at the Golden Globes.  

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The company tweeted a correction and removed the post:

"Yesterday a tweet about the Golden Globes and Oprah Winfrey was sent by a third party agency for NBC Entertainment in real time during the broadcast. It is in reference to a joke made during the monologue and not meant to be a political statement. We have since removed the tweet." 

Donald Trump Jr. didn't miss the chance to reinforce his father's criticism of mainstream media as "fake news."

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Discussion:

  • How well did NBC handle the situation? What else, if anything, should the company do?
  • How damaging do you think this tweet is for NBC and for mainstream media?
  • To what extent did NBC demonstrate accountability?
  • What are the other dangers of outsourcing a Twitter account? (Hint: authenticity)