Conversational Voice Tone for Polling

Pollsters have a tough time getting people to answer their phones, no less answer questions about who they might vote for in the next presidential election. With such low response rates, callers have to sound conversational and personable, just as business presenters have to engage to their audience.

In a Daily Podcast, pollsters describe how to avoid sounding robotic, which is particularly difficult when you’re “reading off a screen.” The same applies to presenters who read from their notes or slides.

Discussion:

  • What principles of voice tone do the pollsters’ examples in the audio clip illustrate?

  • How can you apply these principles to your business presentations?