Dupont Announces New Leadership

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Dupont has a new CEO, and he looks a lot like a former CEO. Ed Breen was previously appointed CEO in 2015 and was replaced about a year ago. He has been serving as chief executive and will now serve in both roles.

Breen describes the company’s position:

“While we made some progress in 2019, we did not meet our own expectations and we now need to move aggressively to secure our foundation for growth. We have solid businesses, but, as we discussed on our recent earnings call, we need to accelerate operational improvement and make sure we are taking appropriate action to deliver on our commitments for the year.”

In a press release, the company also names a new CFO, Lori Koch, who was previously the head of investor relations.

Image source.

Discussion:

  • Analyze the press release: audiences, organization, content, and so on. What business communication principles are followed, and how could the statement be improved?

  • Compare this release to other leadership change announcements. How does it differ? Consider the tone and quotations.