Marriott CEO Demonstrates Authenticity
/A Forbes article calls him an “authentic leader” and applauds his video about the business. Marriott CEO Arne Sorenson begins by talking about his appearance: he is undergoing treatment for pancreatic cancer.
Sorenson gives the bad news directly: the company hit from COVID-19 is worse than the impact from 9/11 and the 2009 financial recession combined. He compares the worst quarter in the company’s history—about a 25% revenue decline—to the almost immediate 90% decline today.
Towards the end of the video, Sorenson is visibly emotional as he talks about employees losing their jobs.
Discussion:
What principles of delivering bad news does Sorensen use in the video?
How well does Sorenson balance emotional appeal, logic, and credibility in this message?
In addition to authenticity, what other leadership character dimensions does Sorenson demonstrate?