Chris Noth and Peloton Respond to Sexual Assault Accusations

Peloton can’t seem to catch a break. Chris Noth, who played Mr. Big on the Sex in the City revival, first died on the show after using the bike, and then, after appearing in what seemed like a victorious response commercial, was accused by three women of sexual assault.

In a statement, Noth vehemently denied the claims:

"The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could've been from 30 years ago or 30 days ago—no always means no—that is a line I did not cross,” and

"The encounters were consensual. It's difficult not to question the timing of these stories coming out. I don't know for certain why they are surfacing now, but I do know this: I did not assault these women.”

Peloton removed the ad, and a spokesperson said, "Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO's reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

I’m guessing that HBO is glad the writers killed off Noth’s character. For Peloton, the news is probably more attention than the company wants. It’s certainly more than Chris Noth wants.

Image source.