Twitter's New Privacy Notice

Like most people, I ignore privacy notices, those jumbles of legalese in small print with too few headings. But Twitter’s latest is well designed and written in an authentic voice with conversational language. I can’t say whether previous notices were similar, but this one covers what users might care about and walks the reader through each part.

The notice starts with an engaging introduction that speaks to the reader: “Before you scroll, read this.” Six main points are up front, and each section leads with a user’s question, for example, “Seriously — what happens with my data?”

I wish more companies would write privacy notices this way. But then, people might actually read them.