Emotions Drove a Football Manager's Comments
/A football writer offers a lesson for all business communicators: “Maybe managers shouldn’t give interviews straight after games.” Similar to other business situations, emotions run high, and people need to take a beat before they speak or write. Student athletes and fans will be particularly interested in this story, but the example is for anyone who reacts before thinking through the consequences.
Arsenal Football Club (soccer to Americans) manager Mikel Arteta took an interview after a disappointing game. He disputed a goal call:
We have to talk about the result because you have to talk about how the hell this goal stands up and it’s incredible. I feel embarrassed, but I have to be the one now come here to try to defend the club and please ask for help, because it’s an absolute disgrace that this goal is allowed. . . .It’s an absolute disgrace. Again, I feel embarrassed having more than 20 years in this country, and this is nowhere near the level to describe this as the best league in the world. I am sorry.
Critics called Arteta’s reaction “disproportionate.” Such language as “how the hell” and “absolute disgrace” reflect a far greater injustice. I’ll leave the analysis to sports enthusiasts, but it seems like a questionable call—not an outrage.
The trouble worsens when the Arsenal Football Club defends Arteta in a statement, which included unequivocal support: “Arsenal Football Club wholeheartedly supports Mikel Arteta’s post-match comments.” The Athletic describes what business communication faculty would conclude, comparing the response to a crisis situation:
But for a football club to release an “official statement,” once upon a time the sort of thing reserved for managerial dismissals and so forth, about a marginal refereeing decision they disagree with, is extraordinary.
Over-reactions are difficult to withdraw. Arsenal supported the manager, which generally is a good corporate practice, but doubling-down on exaggeration makes management look defensive and lacking humility, as if they know a wrong was committed but are stuck.
Of course, a better approach for Arteta is to have waited a bit, as the writer suggests. It’s the same for business communicators. Write an email while angry but don’t send it until a day or so later. During a difficult interaction, pause and step away if you need to. Most often, an immediate response, as this situation shows, isn’t needed.