Intel Honors Gordon Moore

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Intel’s home page links to several communications about the co-founder’s death. Like all obituaries for older people, the articles about Gordon Moore, age 94, were clearly prepared ahead of time. The news is technically bad, but it was expected, so these communications are opportunities to demonstrate respect—and for company PR.

With the primary audience as members of the press, the webpage includes an obituary, downloadable photos, a tribute, and more. The obituary acknowledges the Gordon and Betty Moore Foundation for the announcement and includes a link to the organization. This is a promotional opportunity for the foundation as well.

The tribute, titled, “He Stood Alone Among Tech Titans: Never the loudest guy in the room, Intel’s co-founder commanded huge respect,” is a more personal look at Moore’s life. Three interviews tell us more about Moore’s “character,” as the author writes.

A visual timeline shows his major accomplishments and recognitions. One of Moore’s most significant contributions is what came to be known as “Moore’s Law,” a prediction that the “number of transistors on a microchip doubles about every two years.” Intel’s tribute describes Moore as a humble man. He told his biographer that he was embarrassed to have the law named after him.

The press kit lists the following, including the three links above: