VW's “Neutral” Response to Union

Volkswagen’s communication is another example of the changing tide in favor of unions. Students can compare messages from companies during and after unionization efforts.

The positive vote at the Chattanooga, TN, plant is significant because it’s the first union in an international automaker located in the South. Twice since 2010, when the plant opened, employees voted against the United Auto Workers (UAW), but this time the vote was overwhelmingly positive.

Management’s “neutral” stance is also significant. A CNN article explains:

The company said it is neutral in the election, only urging workers to vote however they want. That’s relatively rare in union representation elections, where management often lobbies workers to vote no at mandatory meetings, and sometimes takes action against union organizers. Even union supporters acknowledge that hasn’t happened in this case, however.

The company’s statement about the vote wasn’t exactly steeped in humility, as we saw in the Costco response earlier this year. But management isn’t antagonistic either; when a decision is clear, they might as well accept it. The statement is short, simply reporting the vote and closing with, “Volkswagen thanks its Chattanooga workers for voting in this election.”

Cultural differences may be at play. About half of German workers belong to unions, and trust in unions is twice as high in Germany as it is in the United States (see JEP_German_Model_of_Industrial_Relations_Primer.pdf). Whatever the reasons, the UAW is emboldened to pursue more unions as planned.

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Raiders Coach’s Language and Resignation

The New York Times described emails sent by Raiders Coach Jon Gruden that included racist, homophobic, and sexist language. In his statement, Gruden wrote a short statement on the Raiders’ Twitter account.

The statement isn’t exactly an apology, as we define it in business and corporate communication. Gruden doesn’t describe his behavior or the impact on others.

Raiders owner Mark Davis wrote an even shorter statement: “I have accepted Jon Gruden’s resignation as Head Coach of the Las Vegas Raiders.”

Critics of the decision evoke the “cancel culture,” while others believe Gruden’s comments were outlandish. In a business environment, his language would never be acceptable. The NY Times article quotes Gruden, which I’ll avoid here.

Sean Spicer Makes a Mistake

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Another Hitler analogy gone awry? How is it possible? During a briefing with reporters, White House Press Secretary Sean Spicer compared the use of chemicals by Hitler and President Bashar al-Assad of Syria:

"We didn't use chemical weapons in World War II," Mr. Spicer said. "You know, you had someone as despicable as Hitler who didn't even sink to using chemical weapons."

When a reporter questioned the statement, Spicer may have made things worse:

"I think when you come to sarin gas, he was not using the gas on his own people the same way that Assad is doing."

He then said people came into "Holocaust centers."

He tried to fix it: "I was trying to draw a distinction of the tactic of using airplanes to drop chemical weapons on population centers. Any attack on innocent people is reprehensible and inexcusable, but that didn't do it." Finally, he gave a fuller apology during an interview, although The New York Times calls it "contrite."

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Discussion:

• Where did Spicer go wrong? Do you find his comments offensive? Why or why not?
• What's your assessment of his apology in the NBC News interview? Do you find it "contrite," as The New York Times says?

A Tough Interview

A New York Times article compliments CNN reporter Jake Tapper for an "uncompromising" interview with Vice President-elect Mike Pence. After criticism of most TV anchors, including a soft-ball interview by Matt Lauer of Trump in September, the article is an action call to others covering the election and presidency. 

The toughest issue was about Michael G. Flynn, the son of Trump's pick for national security adviser, Lt. Gen. Michael T. Flynn. The younger Flynn has an active social media life and has been spreading rumors, such as the one about Hillary Clinton running a child sex ring out of a Washington, D.C., pizzeria, where a man, believing the story, appeared and fired a shot. Michael G.'s relationship to the administration came into question when Trump's transition team pursued security clearance for him.

Tapper pushed Pence during the interview eight times, saying, "I want to move on to other issues, but I'm afraid I just didn't get an answer." Pence called Tapper's questions a "distraction" and talked about the public's satisfaction with the president-elect's decisive action.

Tapper tried again: "You're downplaying his role, but you must be aware of the transition team putting forth security clearance." Pence says he was helping with scheduling.

Tapper again: "Are you aware that a security clearance...?" Pence finally admitted something about "paperwork.

It's a frustrating interview to watch.

Discussion Starters:

• How well did Pence handle the questioning? Should he have handled it differently?
• The New York Times writer says this type of questioning should be the norm, not the exception. Do you agree?
• Has TV reporting changed over time? Have reporters gotten less aggressive, as some claim? If so, why do you think this is the case?

More About Carrier and Cyberbullying

President-elect Trump seems to be firming up opponents and supporters, simply reinforcing what voters felt before the election. His move to save Carrier jobs from relocating to Mexico has been criticized as a political ploy and a dishonest representation of the deal.

The president of the local Steelworkers Union and a member of the negotiating team, Chuck Jones, said Trump's claim of saving 1,100 Indiana jobs was inflated: 350 of those jobs were never intended to move.

A New York Times article questions Trump's response, which experts describe as dangerous:

• Anybody who goes on air or goes public and calls out the president has to then live in fear that he is going to seek retribution in the public sphere. That could discourage people from speaking out. (Frank Sesno)
• It's beneath the dignity of the office. He doesn't seem to understand that. (Robert Dallek)
• When you attack a man for living an ordinary life in an ordinary job, it is bullying. It is cyberbullying. This is a strategy to bully somebody who dissents. That's what is dark and disturbing. (Nicolle Wallace)

Discussion Starters:

• What's your view of Trump's behavior on Twitter? This has been going on since the beginning of the election process. Should he stop now, or is that a personal decision he gets to make?
• The initial news about saving jobs seems to have been inflated. How does that influence your view of Trump's negotiation as a success story?

Campaign Debrief Gets Heated

A postmortem campaign session at Harvard University's Kennedy School of Government "erupted into a shouting match," according The Washington Post. Hillary Clinton's communications director Jennifer Palmieri blasted the Trump campaign:

"If providing a platform for white supremacists makes me a brilliant tactician, I am proud to have lost. I would rather lose than win the way you guys did."

Palmieri was emotional during the discussion; the Post reported that she "choked up at various points of the session."

Kellyanne Conway, Trump's campaign manager, took her share of shots:

"Guys, I can tell you are angry, but wow. Hashtag he's your president. How's that? Will you ever accept the election results? Will you tell your protesters that he's their president, too?"

Discussion Starters:

• What's your view of the exchange? In what ways is this discussion productive, and how did it fall short?
• Someone on the Trump team said of the Clinton team, "You guys are pathetic." Do you agree? Is this just about "sour grapes"?
• Are people still saying "hashtag"?

Princess Cruises Admits Dumping

Princess Cruises, a division of Carnival, will pay $40 million in penalties for illegally dumping oil-contaminated waste into the ocean. The Department of Justice announced the news and called the activity "deliberate":

Princess Cruise Lines Ltd. (Princess) has agreed to plead guilty to seven felony charges stemming from its deliberate pollution of the seas and intentional acts to cover it up.  Princess will pay a $40 million penalty-the largest-ever criminal penalty involving deliberate vessel pollution-and plead guilty to charges related to illegal dumping of oil contaminated waste from the Caribbean Princess cruise ship.

Assistant Attorney General Cruden had harsh words for the company:

The pollution in this case was the result of more than just bad actors on one ship. It reflects very poorly on Princess's culture and management.  This is a company that knew better and should have done better.  Hopefully the outcome of this case has the potential not just to chart a new course for this company, but for other companies as well.

Princess Cruises responded extensively in a statement posted on the website, in an FAQ, and in videos from the company executives. The president's video blames a few employees. A comment posted on YouTube under the video sums up one response: "this video needs taking down and a new one with someone who looks sorry is put up. her reading of this is terrible, like watching a 12yr old at a school play."

Discussion Starters:

• Read the company's statement and watch the videos. How well do the executives respond to the crisis? What could they have done differently?
• Does this news affect your decision to take a Princess Cruise? Why or why not?

Olive Oil Companies Sue Dr. Oz

Dr. Oz is in trouble again for possible false claims. The TV personality is featured in the textbook in Chapter 9 for promoting products without evidence that they work. Now, an olive oil trade association, North American Olive Oil Association (NAOOA), is suing him for attacking the industry.

On his show, Dr. Oz said, "[A] shocking 80% of the extra virgin olive oil that you buy every day in your supermarket isn't the real deal," and "It may even be fake. Most of the olive oil in your pantry might be a scam." But Dr. Oz used taste tests, which Eryn Balch, a NAOOA representative said aren't an accurate way to determine product quality and purity.

A Forbes article explains the issue:

The problem with the study and its interpretation is twofold:  1) Sensory taste tests cannot detect purity and 2) The number of samples was small and hardly representative of the marketplace, testing only three specimens each of fourteen imported and five California brands. "It got misinterpreted, and it just spread," Balch said. Even the New York Times got it wrong, with an infographic claiming that 69% of all imported olive oils are "doctored," even though the Olive Center report showed no such thing. The Times eventually corrected its mistake but the damage was already done. "It's been five years now, and it's still spreading," Balch said.

Dr. Oz was most recently in the news because a group of doctors signed a petition to have him removed from his position at Columbia University Department of Surgery. He also made headlines for promoting a weight loss program without proven evidence. His impact is sometimes called the "Dr. Oz Effect" because his claims sell a lot of product.

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Discussion Starters:

• Dr. Oz will fight the suit, of course. What claims and evidence will he use to make his case?
• What does it take to convince you to buy a new product or stop buying a product you have been using? Consider principles from Chapter 7 on persuasion: logical argument, emotional appeal, and credibility. To which do you most respond?

Some Carrier Jobs Will Be Saved

Some Carrier employees in Indiana will keep their jobs, while other positions, as planned, will move to Mexico.

President-elect Donald Trump has met with Carrier executives to keep the plant open for manufacturing gas furnaces. This is good news: more than 1,000 U.S. positions will be saved, but communication with employees has been lacking. Understandably, employees are skeptical about the decision and want more details. 

Here are a few quotes from those affected:

• "There's excitement with most people, but there's a lot of skepticism and worry because we don't know the details."
• "There's a few that are worried. And there's still a few that don't even believe this is real. They think it's a play, a set-up or a scam."
• "Who is going to be retained? What is the structure there will be for the retention? What is going to be put in place?" "Are these the same jobs at the same wage? I would sure like to know as soon as I can."
• "I'm optimistic, but I don't know what the situation is. I guess it's a good sign. ... You would think they would keep us in the loop. But we know nothing."

The last quotation is from the president of a local United Steelworkers union. The plant closure was announced in February and video recorded by an employee. During the meeting, the speaker said that they would involve union representatives, but they may be a missing link in this recent news.

Carrier released a statement about the decision, claiming, "The incentives offered by the state were an important consideration." Vice President-elect Mike Pence is currently the governor of Indiana.

Image source.

Discussion Starters:

• What advice would you give to Carrier executives about how the plan is communicated? Consider how the initial announcement took place as well.
• The company has a practical challenge: although they may have accepted incentives to keep the plant open, details about staffing have yet to be worked out. How can they communicate with employees in the meantime?

South Korean President Mired in Scandal

With a dismal 4% approval rating, South Korea President Park Geun-hy is facing possible impeachment. The country is outraged, and people are calling for her resignation. The trouble involves the president's long-time friend, Choi Soon-sil, who was just indicted for fraud and abuses of power.

The Washington Post describes Park's relationship with Choi:

A famously aloof person, Park is accused of relying on Choi for everything from policy advice to wardrobe choices, instead of seeking counsel from her aides. Choi, the daughter of a shamanistic cult leader, is accused of exploiting those ties to raise money and win favors for herself and her family.

Choi used her influence to get companies to "donate" $70 millions; business leaders felt if they didn't contribute, they would be subjected to audits or other actions taken by the government. The prosecution for Choi determined that Park was heavily involved.

According to The Washington Post, the protests are the largest the country has seen since 1987, when South Korea democratized.

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Discussion Starters:

• What parallels do you see between this story and recent company scandals?
• How should we decide when it's time for a country or a company president to resign? Is it Park's time?

JPMorgan Found Guilty of Hiring Chinese Execs' Children

JPMorgan Chase will pay settlements worth $264 million for hiring the children of Chinese executives in exchange for business. A three-year investigation found that the hires constitute bribery, and five more banks are under investigation.

An SEC press release describes the findings:

According to an SEC order issued today, investment bankers at JPMorgan's subsidiary in Asia created a client referral hiring program that bypassed the firm's normal hiring process and rewarded job candidates referred by client executives and influential government officials with well-paying, career-building JPMorgan employment.  During a seven-year period, JPMorgan hired approximately 100 interns and full-time employees at the request of foreign government officials, enabling the firm to win or retain business resulting in more than $100 million in revenues to JPMorgan.

"JPMorgan engaged in a systematic bribery scheme by hiring children of government officials and other favored referrals who were typically unqualified for the positions on their own merit," said Andrew J. Ceresney, Director of the SEC Enforcement Division.  "JPMorgan employees knew the firm was potentially violating the FCPA yet persisted with the improper hiring program because the business rewards and new deals were deemed too lucrative."

A company statement is nowhere to be found. The major news articles don't include a company quotation, and neither the Press Releases or News and Announcements sections of the JPMorgan website list a response. 

According to a statement by the U.S. Department of Justice, the company has taken some internal action:

JPMorgan APAC also took significant employment action against six employees who participated in the misconduct resulting in their departure from the bank, and it disciplined an additional 23 employees who, although not involved in the misconduct, failed to effectively detect the misconduct or supervise those engaged in it. 

Discussion Starters:

• How does this happen inside an organization? Consider who is involved in hiring decisions-sometimes a lot of people.
• Should JPMorgan make a statement about the settlement? Complete an audience analysis before you decide, and consider why the company leaders might choose to stay silent.

New Balance Responds to Neo-Nazi Controversy

New Balance sneaker company has aligned with Trump's trade policies and is getting Neo-Nazi support it doesn't want. People responded by trashing their sneakers, and the company tweeted this statement.

A GQ writer suggests, instead, that New Balance should be more direct:

Why not just say, "We do not want the endorsement of Neo-Nazis and if you are a Neo-Nazi please stop wearing our shoes." Is it really that hard to plain and simple condemn Neo-Nazis? This seems to be an attempt to not ostracize any customers or even, yes, Trump himself.

New Balance seems to be walking a line, trying not to lose customers on either side of aisle. The executive may very well be questioning whether he should have weighed in about the trade policy at all. Although CEOs should enter political debates carefully, New Balance has a lot at stake, according to a company statement:

As the only major company that still makes athletic shoes in the U.S., New Balance has a unique perspective on trade in that we want to make more shoes in the U.S., not less.

Discussion Starters:

• Should the executive have resisted commenting on Trump's trade policy? Why did New Balance enter the conversation?
• What's your view of the company's statement? Should it have been more direct, as the GQ writer suggests? What are the potential consequences?

Facebook's Fake News

Facebook has been displaying news according to users' preferences, which could override news that conflicts with their point of view. During the election, people saw fake stories that may have affected their vote. One frequent fake news writer bragged, "I think Trump is in the White House because of me. His followers don't fact-check anything - they'll post everything, believe anything."

BuzzFeed analyzed data from Facebook news stories and found that the top 20 fake election news stories outpaced shares, comments, and reaction to the top 20 legitimate election news stories. Although Mark Zuckerberg at first denied any connection between FB's fake stories and the election outcome, he later posted a plan for the social networking site to address fake news.

Zuckerberg posted, "[W]e don't want any hoaxes on Facebook." Still, he said, it's tough to distinguish fake news, and it's quite uncommon:

"Of all the content on Facebook, more than 99% of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other."

This is a clever strategy, but the top 20 fake news stories got more than 8,711,000 shares, reactions, and comments, so it's not an insignificant number.

Melissa Zimdars, an assistant professor of communication and media at Merrimack College, compiled this list of ways to spot fake news.

In addition, a small group of students at a hackathon at Princeton University wrote FiB, which uses an algorithm to distinguish true and false news.

Discussion Starters:

• How do you assess news on Facebook or other social media sites?
• Have you ever posted something that you knew wasn't true? Why, and did you consider the potential consequences?
• Do you think fake news stories influenced the election? How?

Grubhub CEO: Agree or Resign?

The CEO of Grubhub had a tough message for employees who disagree with his anti-Trump sentiment: "you have no place here." After the election, Matt Maloney wrote an email about tolerance and inclusion. He expressed his disappointment in Trump's election, particularly his "demeaning, insulting and ridiculing minorities, immigrants and the physically/mentally disabled" and his "nationalist, anti-immigrant and hateful politics."

He went a step further at the end of the email:

"If you do not agree with this statement then please reply to this email with your resignation because you have no place here. We do not tolerate hateful attitudes on our team. I want to repeat what Hillary said this morning, that the new administration deserves our open minds and a chance to lead, but never stop believing that the fight for what's right is worth it."

Media reports and social media responses interpreted Maloney's message as a threat: anyone who voted for Trump should resign.

Maloney has responded that his email was misinterpreted:

"I want to clarify that I did not ask for anyone to resign if they voted for Trump. I would never make such a demand. To the contrary, the message of the email is that we do not tolerate discriminatory activity or hateful commentary in the workplace, and that we will stand up for our employees."

This distinction is important; otherwise, the company may be discriminating against people based on political views.

Discussion Starters:

• Read Maloney's full message to employees and his statement. How do you interpret his original message and the explanation?
• Should Maloney have sent the email to employees? What are the benefits and risks to the company and to him personally?
• Could Maloney have revised the email to avoid the controversy? How so?

NY Times Promises Fair Coverage

The New York Times publisher and executive editor sent an unusual email to subscribers about election coverage. Poynter reports that this email and another to employees were in response to criticism of left-leaning coverage of the campaign.

The message is both reflective and forward-looking, questioning an unprecedented election and assuring readers fair coverage of President Trump in the future. The publisher and editor promise to stay true to the newspaper's core mission, and they thank loyal customers.  

Arthur Sulzberger is the newest member of the family to be named publisher of The Times. A fifth-generation publisher, Sulzberger is a descendant of  Adolph S. Ochs, who bought the paper in 1896.

The email comes after Sulzberger sent an internal memo to staff:

Dear Colleagues,

As we close one of the most momentous weeks in our nation's recent history, let's pause for a moment on those famous instructions that Adolph S. Ochs left for us: to cover the news without fear or favor.

As Donald Trump begins preparing for his new administration, those words have rarely felt more important.

The Times is certainly not afraid - our investigative report has demonstrated our courage many times over. That fearless, hard-fought journalism will always stand as the backbone of The Times, no matter the President.

But we also approach the incoming Trump administration without bias. We will cover his policies and his agenda fairly. We will bring expert analysis and thoughtful commentary to the changes we see in government, and to their ramifications on the ground.

We will look within and beyond Washington to explore the roots of the anger that has roiled red and blue America. If many Americans no longer seem to understand each other, let's make it our job to interpret and explain.

Our predecessors founded our singular newspaper for just this moment - to serve as a watchdog to the powerful; and to hold mighty institutions accountable, without fear or favor. We are more than ready to fulfill that promise.

Together, we have built the world's best digital newsroom and it, too, was made for just this moment. We will chronicle the new administration with a lightning-fast report that features stories told in every medium and on every platform.

Here is what we have all dedicated our careers to: Going after the biggest stories in the world, and telling them as ambitiously as possible.

Get some rest this weekend. We have lots to do.

Arthur

Discussion Starters:

• You might read this as either an admission or a defense. What's your view? 
• What are the communication objectives of both emails? You might consider the newspaper business today. To what extent do you think they meet those objectives? Overall, are the messages effective?
• Assess the writing style against principles in Chapter 5. Pay particular attention to word choice and sentence structure.

FBI Says Nothing New in Clinton Emails

Just under the wire-two days before a close election-the FBI has announced nothing worthy of attention, after all, in Hillary Clinton's emails. The news comes just eight days after the FBI, led by James Comey, said the organization discovered new emails during an investigation of Anthony Weiner. At the time, no charges were made, and the FBI said they had no information about the emails, which wasn't helpful just 10 days before the national election.

Some question whether the FBI could reasonably read all messages, but it seems that most emails were personal or duplicates of what the FBI already reviewed.

In his letter to Congress, Comey stressed the work of the FBI agents to review the messages and said their conclusion from July was unchanged: no charges will be made in relation to Clinton's email server.

The news made The New York Times' biggest online front page headline as well as The Wall Street Journals'. 

Discussion Starters:

• Once again, did Comey do the right thing? What kind of pressure do you think he's been under?
• How, if at all, do you think this latest news will affect the election results? The first announcement did seem to tighten Clinton's lead. Will this announcement reverse it?
• Why are people influenced by this news-either way? The candidates have starkly different approaches, backgrounds, and plans.

Christie Associates Found Guilty

Two former associates of NJ Governor Chris Christie were found guilty of causing traffic problems for political gain. In what has been called "Bridgegate," Bridget Anne Kelly and Bill Baroni conspired to close lanes on the George Washington Bridge in 2013 as retaliation against the mayor of Fort Lee. At the time, Kelly was Christie's deputy chief of staff, and Baroni was the deputy director of Port Authority. Previously, two other aides admitted guilt in relation to the scandal.

The most incriminating piece of evidence was an email exchange between Kelly and David Wildstein, who leaked the plan. The message is clear: "Time for some traffic problems in Fort Lee."

In a statement released after the verdicts, Christie says he's "saddened," but he continues to maintain his innocence.

Christie reiterated this point during an interview with CBS News.

But the verdict is bad news for Christie-and possibly for Donald Trump. On the stand during her trial, Kelly said that Christie knew about the plan, and text messages from another aide said he "flat out lied." Trump had named Christie to lead a transition team should he become president, and Christie is actively campaigning for Trump in these last days before the election.

Discussion Starters:

• Does this verdict hurt Christie's chance of maintaining his innocence? Why or why not?
• Assess his statement to the press. How effectively does he stay clear of the case and verdicts?
• What, if anything, should Trump do at this point? He didn't choose Christie as his vice presidential running mate, but he's clearly a Christie fan.

Does Comey Regret His Decision?

FBI Director James B. Comey made headlines today for reporting new allegations against Hillary Clinton because of, you guessed it, her use of email. This time, new emails have been discovered in connection with Anthony Weiner, the former NY congressman who was caught "sexting." His ex-wife is Huma Abedin, a Clinton aide.

Comey apparently went public with the news, in the form of a letter to Congress, without any specifics, with no decision to bring charges, and despite warnings from the Department of Justice. Soon after Comey went public, he issued this email to FBI employees, perhaps indicating his ambivalence about the release. 

To all:

This morning I sent a letter to Congress in connection with the Secretary Clinton email investigation.  Yesterday, the investigative team briefed me on their recommendation with respect to seeking access to emails that have recently been found in an unrelated case.  Because those emails appear to be pertinent to our investigation, I agreed that we should take appropriate steps to obtain and review them.

Of course, we don't ordinarily tell Congress about ongoing investigations, but here I feel an obligation to do so given that I testified repeatedly in recent months that our investigation was completed. I also think it would be misleading to the American people were we not to supplement the record.  At the same time, however, given that we don't know the significance of this newly discovered collection of emails, I don't want to create a misleading impression.  In trying to strike that balance, in a brief letter and in the middle of an election season, there is significant risk of being misunderstood, but I wanted you to hear directly from me about it.

Jim

Clinton's approach to the news is to go on the attack, criticizing Comey's decision as "unprecedented" and "deeply troubling."

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Discussion Starters:

• Did Comey make the right decision? Why or why not? Is this just a distraction from the election, which is just 10 days away, or is this essential to Americans' decision?
• Will Hillary ever live down this issue? If she becomes president, what is the best way for her to handle the situation?

NFL's Image Problem

The NFL's image is further damaged by a New York Times article today titled, "N.F.L. Shows It Doesn't Really Care About Domestic Violence." The piece starts by highlighting declining viewership, for which the league blames the current election. Certainly, people are sensitized to sexual assault incidents, but the NFL isn't helping itself:

"Yet again, in the case of Giants kicker Josh Brown, the league has shown that it could not care less about women and really, really doesn't want to call out its players for doing bad things to them."

Tough words. But the Times explains that Brown "was charged with assaulting his wife" "more than two dozen times." After investigating the case for 10 months, the NFL decided to suspend Brown for only one game.

The Times also said the league blamed the victim: "Brown's wife had failed to cooperate, the league said, and that's why its investigators couldn't get to the bottom of what he had done."

People are voicing their dismay on Twitter, with the second tweet here retweeted almost 2,000 times.

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Discussion Starters:

• What's your view of the Times' headline: overstated, unfair, spot-on, or something else?
• To what extent do you think these assault issues are causing declining viewership?
• What should the NFL do to restore its image?

Facebook Debates Trump's Posts as Hate Speech

Are some of Donald Trump's posts considered hate speech? That's what Facebook employees debated in December according to a Wall Street Journal article, and CEO Mark Zuckerberg decided against censorship. Some employees felt strongly-even threatening to quit-over Trump's posts proposing banning Muslims from entering the country.

A spokesperson for Facebook said, "That context [of a post] can include the value of political discourse. Many people are voicing opinions about this particular content, and it has become an important part of the conversation around who the next U.S. president will be." Another management team member wrote, "In the weeks ahead, we're going to begin allowing more items that people find newsworthy, significant, or important to the public interest-even if they might otherwise violate our standards."

Facebook is in the spotlight partly because Americans increasingly use the site as a news source, and the company has been viewed as left-leaning. Clearly, Facebook is in a tough spot. 

Discussion Starters:

• What is considered hate speech?
• Did Mark Zuckerberg make the right decision? Research Facebook's policy for context.
• Should Facebook adjust its policy? Or is this a decision relevant only to the current election?