Uber Pays $28M and Adjusts Safety Language

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Uber has settled two lawsuits claiming the company misled consumers about safety. Charging a $2.30 fee, Uber promised to do background checks of its drivers, but the company failed to do the type of fingerprinting required for taxi drivers.

As part of the settlement, Uber will change some language in its promotions: the "Safe Ride Fee" will now be called a "Booking Fee."

In a statement, Uber reinforces its rationale for assuring passengers of safety but admits, "no means of transportation can ever be 100 percent safe. Accidents and incidents do happen." 

Uber settlement

Discussion Starters:

  • How, if at all, will the language change and financial settlement affect passengers? 
  • How well does Uber explain the settlement? Of course, the company tries to spin the news positively. Does it succeed?