KFC and Crocs?

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KFC Crocs 2.jpg

An unlikely pair, KFC and Crocs have partnered to create a shoe that looks and smells a lot like chicken. Thankfully, the KFC X Crocs Bucket Clog is a limited edition product.

Terence Reilly, Crocs SVP and CMO, explained the companies’ strategy in a news release:

"As Crocs continues to create new, unexpected brand collaborations, we're thrilled with this 'bucket list' partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog. We're honored to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe."

This isn’t the first time KFC created an unexpected product. In December, the company partnered with Enviro-Log to sell the 11 Herbs & Spices Firelog exclusively on Walmart.com. They sold out in just three hours. Sorry I missed that.

Discussion:

  • What persuasive strategies do these products illustrate? Consider Cialdini’s six principles and other models.

  • Am I the only one slightly repulsed by these products? Would you buy them?