Comparing Company Messages About Masks in Stores
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Several companies have implemented policies for customers to wear masks in their stores during the pandemic.
Here are a few of these messages to compare. For some, the requirement is hard to find; search for “face” or “facial.”
Discussion:
What are the communication objectives of these statements? Who are the primary and secondary audiences?
In what ways are these messages similar and different? How do you explain the differences? Consider customer demographics, locations, products/services, etc.
Which do you consider most and least effective and why?
In addition to the Starbucks tweet here, find other social media company posts about customers wearing face coverings. Apply the same questions to these posts.
