Developing Trust During the Pandemic
/In his opinion piece, “How to Actually Talk to Anti-Maskers,” New York Times writer Charlie Warzel focuses on developing trust. He provides examples from previous pandemics and ways to encourage people to reduce spread of the disease.
Warzel explains the importance of empathizing with people and “meeting people where they are.” To meet resistance from people who don’t want to wear masks—and from those who may not get a vaccine when one is developed—Warzel emphasizes character and communication:
You cannot force public trust; you have to earn it by being humble and transparent, and by listening. And you can’t fake that care and maintenance — it’s the grueling and deeply human work of democracy, which is never finished.
Discussion:
What persuasion strategies does Warzel describe? Consider logical argument, emotional appeal, and credibility.
Think about a time when you persuaded someone by first empathizing with their point of view. How did it work? What effect did your approach have on your relationship? You might also think about a time when someone persuaded you in this way.
Which leadership character dimensions are illustrated in Warzel’s article?
