Theme Parks in Japan Discourage Screaming

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To prevent the spread of COVID-19, theme parks in Japan ask visitors to wear masks and to try not to scream while on rides.

In a video, two executives on the Fujiyama coaster at Fuji-Q Highland wear masks are stone-faced and don’t scream. According to a spokesperson, the park created the video to prove that keeping quiet is possible:

“We received complaints that the theme park association’s request to not make loud noises was impossible and too strict. That’s why we decided to release the video.”

So far, Disney parks in Florida are requiring masks, but they haven’t requested that visitors keep quiet.

Discussion:

  • How effective do you find the executives’ video? Consider principles of persuasion discussed in class: logical argument, emotional appeal, and credibility.

  • What, if anything, could improve the park’s messaging?

  • Why wouldn’t Disney in Florida follow suit? What cultural, political, and other factors may be at play?