How well do leaders demonstrate character in their communications? Blog by Amy Newman, senior lecturer emerita, Cornell University; author of Business Communication and Character (11e) and Building Leadership Character
Business communication students can analyze vaccine messages to compare how organizations adjust for the context and audience. Following are a few examples:
The medium companies choose is also interesting to compare.
The Society for Human Resource Management offers templates for companies—one about requiring vaccines and another about optional vaccines. How do company messages compare to these templates?
Leadership Character and Communication, Amy Newman, Cornell University
Chapter 1: Business Communication and Character
Chapters 2 and 3: Team and Interpersonal Communication; Communicating Across Differences
Chapters 4 and 5: Writing, Design, and Style
Chapter 6: Neutral and Positive Messages
Chapter 7: Persuasive Messages
Chapters 9 and 10: Data, Visuals, and Reports
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